Using Web 2.0 Consumer Voices in the Online Classroom

This presentation coauthored with Ryan Weber contends that professional and technical writers should examine consumer-produced Web 2.0 media in order to facilitate more ethical, more audience-aware interactions. To illustrate this point, this presentation discusses a project conducted during a recent online professional writing course. This project positioned students as public relations professionals tasked with writing press releases and customer apologies for JetBlue Airlines following the company’s real weather-related fiasco in February 2007. Before composing these documents, students examined and reflected upon multiple consumer and corporate voices found in blogs, forums, and YouTube videos.