Criterion |
Description |
Points |
Apology |
The message begins with a sincere apology that accepts responsibility. |
0-4 |
Content |
The message contains useful, concise information that is relevant to the audience, including a remedy to the current crisis. |
0-4 |
Front-Loaded |
The message begins with the important material and then provides details, not the converse. |
0-4 |
Presentation |
The message's production levels and use of imagery, video, audio, etc. is effective. The speaker also represents himself or herself appropriately. |
0-4 |
Timing |
The message intercedes in the crisis at an appropriate moment in time. |
0-4 |
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