HP Ads - the computer is personal again

I loved these commercials when they first started them. I was so impressed with the creativity within the hand movements and such. Anyways, I wonder how this could be related to a CD campaign using a quote of some kind as HP did with "the computer is personal again." I don't know if past CD albums have used some sort of recognizable quote to promote their music album.

When they started this campaign I couldn't help but notice how they were advertising the same features as Apple does for their computers. I do think though that they do a much better job advertising compared to Apple. They use celebrities which helps but i'm not sure why they don't show their heads. Also the technology they use is really cool.

Not only did they have these commercials but if you remember before the celebrity commercials they had the commercials where people would take their photos and move them around. That showing that they could personalize their photos. Hp has moved away from that and did an overall package where you can personalize everything. I think this was a good promotion to bring up.

These ads took celebrity endorsements to an entirely new level. I had never seen an ad before where the face of the celebrity was unclear. The focus was placed on the computer. Brillant. I thought it was interesting how they showed how their product aids each celebrity in their business and social life.

I also liked how their fingers played the mouse. I haven't used that computer before, but with that hand/mouse deal...I thought the computer must be extremely easy to use.

The Mark Cuban one is pretty cool. The effects are really awesome. I think that putting the background as the arena where the Mavs plays would have been more effective, since he watches most games from the sideline.

I get the feeling that the people in the commercials aren't really the celebrities themselves, but rather look alikes. Why this is done? Probably to save money. They are using their real voices but I just don't think that it is the celebrity themself. This way they don't have to pay for their appearance but rather just there voice. I may be flat out wrong, but thats my theory. If I'm right, its one hell of a clever way to show celebrities endorsing a produce while saving a ton of money.

HP has been trying to make their product seem so 3D interactive, a product that could be as simple as moving your fingers in the air to get what you want. These commercials have loads of star power with the sound of their voice. Therefore they are using celebrates that are known for their voices.

So that your main focus is the product which is simply just navigated by a voice you recognize.

After the commercial it makes me feel like I should get a new computer because compared to the integration (fantasied) represented in the commercials my laptop is old fashion.

What I think is funny though is that since those commercials, I've seen pictures of Jay-Z using a Mac. So obviously he doesn't really even use HP. I wonder how many other products are endorsed by celebrities that don't even use them.

While I believe that these commercials are effective, I also believe that they are misleading. Regardless of whether they actually use a PC or a Mac, most of the activities that they mention using their computer for, require software that isn't included with either.

Some people will recognize this fact, however, many people will not. Because of this, I am sure that there are certain legal implications of their advertisement.

Besides this false advertising, I do not think that these commercials promote in any way why HP is a better choice than another company, which should be their primary goal... it is working for Apple.