The class-generated rubric for the Press Release, Internal Memo, and Recorded Message is appended below.
Press Release
- Newsworthy: ___ / 4 pts.
- Concise: ___ / 4 pts.
- Front loaded: ___ / 2 pts.
- Informative: ___ / 3 pts.
- Directed at press: ___ / 3 pts.
- Formally correct (in 3rd person and adheres to press release format): ___ / 4 pts.
Total: ___ / 20 pts.
Internal Memo
- Directed at a specific corporate group: ___ / 3 pts.
- Includes only the information pertinent to the audience: ___ / 5 pts.
- Describes how audience should take action: ___ / 4 pts.
- Written in 1st person with more personal, non-bureaucratic tone: ___ / 4 pts.
- Includes appropriate Header, Introduction, Body, Conclusion: ___ / 4 pts.
Total: ___ / 20 pts.
Recorded Message
- Introduces speaker: ___ / 3 pts.
- Provides overview appropriate for customers (and apology if necessary): ___ / 3 pts.
- Tells customer what to do if affected: ___ / 3 pts.
- Indicates what the company is doing to address situation: ___ / 3 pts.
- Is appropriately brief: ___ / 2 pts.
- (Audio only) Is delivered clearly and smoothly: ___ / 6 pts.
- (Video only) Has appropriate visuals and audio: ___ / 6 pts.
Total: ___ / 20 pts. |