Final Materials Rubric

The class-generated rubric for the Press Release, Internal Memo, and Recorded Message is appended below.

Press Release

  • Newsworthy: ___ / 4 pts.
  • Concise: ___ / 4 pts.
  • Front loaded: ___ / 2 pts.
  • Informative: ___ / 3 pts.
  • Directed at press: ___ / 3 pts.
  • Formally correct (in 3rd person and adheres to press release format): ___ / 4 pts.

Total: ___ / 20 pts.


Internal Memo

  • Directed at a specific corporate group: ___ / 3 pts.
  • Includes only the information pertinent to the audience: ___ / 5 pts.
  • Describes how audience should take action: ___ / 4 pts.
  • Written in 1st person with more personal, non-bureaucratic tone: ___ / 4 pts.
  • Includes appropriate Header, Introduction, Body, Conclusion: ___ / 4 pts.

Total: ___ / 20 pts.


Recorded Message

  • Introduces speaker: ___ / 3 pts.
  • Provides overview appropriate for customers (and apology if necessary): ___ / 3 pts.
  • Tells customer what to do if affected: ___ / 3 pts.
  • Indicates what the company is doing to address situation: ___ / 3 pts.
  • Is appropriately brief: ___ / 2 pts.
  • (Audio only) Is delivered clearly and smoothly: ___ / 6 pts.
  • (Video only) Has appropriate visuals and audio: ___ / 6 pts.

Total: ___ / 20 pts.

Course Information

Intro. to Professional Writing
ENG 204-003
MO 204
TR 8:00-9:15

Instructor Information

Dr. Jeremy Tirrell
tirrellj@uncw.edu
Office: MO 150
Office Hours: TR 12:00-2:00 (and by appointment)

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