Visually Communicating Programmatic Value

To address the issue of how we can better capture and describe the value of the work we do both within our institutions and outside of them, this poster turns to a practice of particular relevance to Professional and Technical Writing: effective data visualization. It identifies multiple methods to communicate a program’s value in readily comprehensible ways: digital maps based on form responses that plot the geographical distribution of incoming students and their placements after graduation; social network diagrams that reveal connections between programs, students, and alumni; charts that demonstrate the frequency with which alumni enter various occupations; graphs that track degree holders’ average salaries nationally and regionally. These visualizations can be embedded into digital documents or assembled into brief printed fact sheets suitable for recruitment purposes.