Blogs

Post the link to the ad your group selected below. (If you selected a tangible ad, you can just show it in class.)

After reading Marchand's "The Parable of the Democracy of Goods," respond in a comment to the following two prompts:

1. Summarize in your own words what Marchand means by the "parable of the democracy of goods."
2. Do you think the parable of the democracy of goods makes American culture more egalitarian, or does it reinforce hegemonic power structures?

After reading Solomon's "Masters of Desire," respond in a comment to the following two prompts:

1. What is the central contradiction in American culture that Solomon identifies? How does he handle it?
2. Identify a specific instance of "guilt" advertising as defined by Solomon (if possible, provide a link). How does your example function? What presumed transgression has taken place?

We will all log out and return to this page. Then we will remove our names from our drafts and copy and paste them into an anonymous comment. After the design plan drafts have been posted, we will all select two that are not our own and offer constructive criticism over them. Please keep in mind that plaudits alone are not productive feedback. Isolate specific strengths and weakness of the design plan draft, keeping in mind our design plan rubric criteria and our design plan tips.

Find an advertisement online that uses an enthymeme. Post the link to the ad in a comment and explain which parts are stated and which are unstated.

After reading Hine's "What's in a Package," respond in a comment to the following two prompts:

1. How does packaging stimulate the desire to buy, according to Hine?
2. Look at the packages in your refrigerator, your bathroom, or some other space. What inferences might Hine make about you based upon them?

After reading Calfee's "How Advertising Informs to Our Benefit," respond in a comment to the following two prompts:

1. Describe in your own words the benefits of advertising according to Calfee.
2. How does Calfee defend the fact that, in his words, "Information in advertising comes in tiny bits and pieces" (par. 25)? How can you counter his stance?

Post your questions about Project 2 in a comment.

Find a CD package online (Amazon is a good place to start) and post the link to it in a comment.

After reading Twitchell's "What We Are to Advertisers," respond in a comment to the following two prompts: