Week 5

Monday (9/14)

Due Today:

• Final Instructions Project design plans due
• Final Instructions Project instruction sets due
• Final Instructions Project postmortem due

In Class:

• Discuss "Feuds in Student Groups"
• Corporate Communication Project introduction
• Complete Corporate Communication Project survey
• Comment on Corporate Communication Project questions

Wednesday (9/16)

Due Today:

• Comment on Corporate Communication Project questions

In Class:

• Team building exercise

For Next Time:

• Read "JetBlue Apologizes after Passengers Stranded"
• Read JetBlue's Customer Bill of Rights
• Watch this video from contemporary CEO David Neeleman
• Read "Be the Guy with the Megaphone"
• Read "10 Steps to Recovery for 'Jet Black and Blue'"

Friday (9/18)

In Class:

• Address Corporate Communication Project questions
• Discuss JetBlue case study

For Next Time:

• Read Luntz Words That Work excerpt
• Read Parsons Ethics in Public Relations: A Guide to Best Practice excerpt
• Read Ruff and Aziz Managing Communications in a Crisis excerpt
• Comment on Reading Response #6