The Materials Analysis is a brief Google Document that explicates how the features of your Packaging Materials target an audience, connect with a context, and accomplish a purpose. An effective structure for the Materials Analysis is outlined below:

1. Introduction:
   Provide brief background information about the nature of your game, the audience it targets, and the genre it suits. Feel free to use comparisons to existing games where helpful. Your One-Sheet should help you produce this section, which should be about one or two paragraphs.
   
   
2. Body:
   It may be more effective to treat the Packaging Materials as a unit, or it may be more effective to examine them separately while paying appropriate attention to the connections among them. Regardless, you should identify specific, concrete features of the materials and explain how those features help the materials target an audience, fit a context, and achieve a purpose. It will be more effective to explicate specific elements in the materials rather than making general statements about them. The body should constitute the bulk of your Materials Analysis, and be several paragraphs in length.
   
   
3. Conclusion:
   Briefly reiterate what your Packaging Materials accomplish and key ways that their features help them do this. This section clarifies the materials' intended effect and how they will achieve it. The conclusion generally is no longer than a solid paragraph.
   
   

Remember that an analysis does not use first person; it should not talk about you nor your design process. A Materials Analysis is like a legal case. It should establish an argument to prove in the introduction. It should then present its evidence in the body. Lastly, it should make its closing argument in the conclusion.

Once you have completed your Materials Analysis, you will submit it to me electronically using the form below. Once your Google Doc is ready for submission, make certain that its "Share" setting is "Public on the Web." Feel free to contact me with specific questions.