Summary:

The Pitch, Package, Promote Project asks students to advance through three interrelated Professional/Technical writing tasks: pitching an original retail video game idea; producing corresponding packaging materials; creating appropriate promotional materials. Students will begin this project working individually but will eventually form into groups to complete it.

Pitch:
Each student will create a one-sheet video game design document (in .pdf format) and a corresponding one minute presentation. Students will make their pitches to the class using these materials. The class will vote on five pitches to develop.

Package:
Students will join groups corresponding to the five selected pitches. Each group will create three packaging materials for its video game: an instruction manual, a retail box jacket, and a game label. The templates linked below may be useful.
   • Instruction Manual
         • Word template
         • InDesign template
         • generic image template
         • Nintendo DS/3DS Photoshop template

   • Retail Box Jacket
         • PlayStation 3 template
         • Wii template
         • Xbox 360 template
         • generic Word template
         • generic InDesign template
         • generic image template
         • Nintendo DS template
         • Nintendo 3DS template

   • Game Label
         • generic Word template
         • generic InDesign template
         • generic image template
         • Nintendo DS label
         • Nintendo 3DS label

Promote:
Each group will create two promotional materials for its corresponding video game: a magazine-format print advertisement, and a 30-second video advertisement.

Groups:

Deliverables:

• One-Sheet (10 possible points, individual)
• Instruction Manual (10 possible points, group)
• Retail Box Jacket (10 possible points, group)
• Game Label (10 possible points, group)
• Packaging Materials Analysis (10 possible points, group)
• Magazine-Format Print Advertisement (10 possible points, group)
• 30-Second Video Advertisement (10 possible points, group)
• Promotional Materials Analysis (10 possible points, group)
• Presentation (10 possible points, group)
• Postmortem (10 possible points, individual)

Resources:

• YouTube video editor
• YouTube video editor FAQ
• The Internet Archive (stock footage)
• Keepvid (download YouTube videos)
• CCMixter (background audio)
• Freesound (sound effects)
• Go! Animate (animation service)
• Animoto (animation service)
• Xtranormal (animation service)
• JibJab (animation service)