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Sample Packaging Materials Analysis Activity

Select the group's most effective packaging materials and answer the following questions.

• Retail Box Jacket

  1. What kind of game is this and what in the design lets you know?
  2. Who is this game for and what in the design lets you know?
  3. What is the most effective feature of this design and why does it work well?
  4. What is the least effective feature of this design and why does it work poorly?

• Game Label

  1. How does the label design connect with design features of the box and manual?
  2. What is the most effective feature of this design and why does it work well?
  3. What is the least effective feature of this design and why does it work poorly?

• Instruction Manual

  1. How does the manual design connect with design features of the box and label?
  2. What informational content does the manual cover?
  3. What informational content does the manual leave unaddressed?
  4. What is the most effective feature of this design and why does it work well?
  5. What is the least effective feature of this design and why does it work poorly?

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