Calendar‎ > ‎

Promotional Materials Exercise

Select your group's most successful promotional materials. They will be shared with the class and collectively we will answer the following questions:

• Magazine-Format Print Advertisement

  1. What kind of game is this and what in the design lets you know?
  2. Who is this game for and what in the design lets you know?
  3. What is the most effective feature of this design and why does it work well?
  4. What is the least effective feature of this design and why does it work poorly?

• 30-Second Video Advertisement

  1. What kind of game is this and what in the design lets you know?
  2. Who is this game for and what in the design lets you know?
  3. What is the most effective feature of this design and why does it work well?
  4. What is the least effective feature of this design and why does it work poorly?

Course Information

Instructor Information