Design Objects

A design object is any mark or group of marks in a document. Objects can include letters, words, groups of words, numbers, images, diagrams, etc. They mark positive space in relief to the negative space or white space that separates them.

Visual variables of design objects:

• Shape
• Orientation
• Texture
• Color
• Value
• Size
• Position
  
  

Design principles that describe relationships between design objects:

• Similarity
• Contrast
• Proximity
• Alignment
• Order
• Enclosure

Relationships among design objects on pages:

• Connection
• Hierarchy
• Sequence
• including the z-pattern and the establishment of power zones
• Balance
• the weight of design objects is influenced by their visual variables