A document's medium, in short, is the kind of thing it is. Medium covers macro-level media choices (such as print, screen, performance, etc.) meso-level format choices (such as poster, video, speech), and micro-level genre choices (such as horror movie poster, corporate apology video, campaign speech). In some situations, you will have the ability as a designer to make medium choices; in other situations, such matters will be stipulated in advance. |
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