Notes‎ > ‎

Sept. 8

  • Format
    • FOR IMMEDIATE RELEASE or hold until
    • Headline (specific)
    • date & location
    • front-loaded first sentences
    • body
    • contact information
    • blurb about company (boilerplate, optional)
    • space (carriage return) between un-indented paragraphs
    • ### or ENDS
  • Primary audience: journalists
    • our main job is to write the story for them; present your company's take on the issue
  • secondary audience: customers, competitors, lawyers, etc.
  • cover 5W & H, but still brief
  • speaks in 3rd person