| Criterion |
Description |
Points |
| Rhetoric |
The Press Release responds to a specific situation, targets primarily media personnel but remains sensitive to secondary readers, and serves a meaningful purpose. |
0–4
|
| Content |
The Press Release covers a newsworthy event and addresses the 5W & H questions accurately while remaining concise (~300–500 words). |
0–4
|
| Perspective |
The Press Release speaks in the 3rd person and addresses the issue from the affected company's perspective ethically. |
0–4
|
| Front-loading |
The Press Release provides a specific headline that communicates its purpose, and the most important information appears in the initial sentences. |
0–4
|
| Format & Mechanics |
The Press Release's grammar and spelling reflects the conventions of Edited American English and contains the genre's expected formal elements:
- FOR IMMEDIATE RELEASE or Hold indicator
- Specific headline
- Date and location
- Body
- Contact information
- (Optional: company information blurb)
- ### or ENDS
|
0–4
|
Total: ___ / 20 |
|