| Criterion |
Description |
Points |
| Apology/Context |
If the video's purpose is to atone, it begins with an apology. The video clarifies the issue that is prompting the response. |
0–4 |
| Plan |
The video outlines the company's plan for restitution, or, if not at fault, its position and what actions will follow. |
0–4 |
| Speaker |
The choice of speaker is appropriate. The speaker creates a sincere tone through language choice, vocal delivery, and pacing. |
0–4 |
| Professionalism |
Settings or backdrops are effective and speakers have appropriate appearances. Superimposed text identifies speakers and reiterates important information where necessary. |
0–4 |
| Format |
The video's length is appropriate (<3 min.) and its audio is balanced. |
0–4 |
Total: ___ / 20
Student Examples:
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