Serlin, Bruce. “Four Points Plans New Room Design.” Hotel Business. 14.22 (2005):1,9.

Hotel Business, a journal, published an article called “Four Points Plans New Room Design.” The article talks about how Four Points by Sheraton is creating a new look and feel of their guest rooms. In order to create this they talk abou the changes that need to be made, such as a new signature bed design. The interior design of the rooms will be “comfortable and contemporary” (9). By re-designing the rooms in the hotels, a specific target market is being catered to.

This is a great article to use for my analysis of hotel spaces and their target markets. There’s a perfect quote on page nine that says specifically what the goal of re-designing the rooms is and the target market it will accommodate. I can use this as an introduction into my paper describing how hotels design their rooms to attract a certain clientele

“…Four Points target customer as “the self-sufficient traveler, a person who values simplicity, efficiency, and peace of mind” (9)