Week 1

Wednesday (1/6)

In Class:

• Course introduction
• Website overview
• Print and sign course contract

For Next Time:

• Register account on website
• Comment on Personal Introductions post
• Read Corporate Communication Project page
• Comment on Corporate Communication Project Questions post

Friday (1/8)

Due Today:

• Signed course contract
• Comment on personal introductions post
• Comment on Corporate Communication Project Questions post

In Class:

• Discuss Personal Introductions post
• Introduce Corporate Communication Project
• Discuss Corporate Communication Project Questions

For Next Time:

• Read "JetBlue Apologizes after Passengers Stranded"
• Read JetBlue's Customer Bill of Rights
• Watch this video from contemporary JetBlue CEO David Neeleman
• Read "Be the Guy with the Megaphone"
• Read "10 Steps to Recovery for 'Jet Black and Blue'"
• Read TCT Chapter 5: Ethics in the Technical Workplace
• Read Luntz Words That Work excerpt
• Read Parsons Ethics in Public Relations: A Guide to Best Practice excerpt
• Read Ruff and Aziz Managing Communications in a Crisis excerpt
• Comment on Reading Response #1