- Invention in rhetoric was recall, not making new knowledge (scientific empiricism made new knowledge)
- Three faculties
- Four intellectual arts
- Inquiry/invention
- Judgment
- Memory
- Delivery
- Four idols
- Tribe (dangers of positivism) (nature)
- Cave (subjectivity) (nurture)
- Marketplace (complications of idea exchange, misconception, strictures of language)
- Theatre (errors based on mistaking any particular system for the whole thing)
- Rhetoric “applies reason to the imagination to move the will.”
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