Five canons of rhetoric: - Invention
- Arrangement
- Style
- Memory
- Delivery
Three branches of rhetoric: - forensic (legal matters, focused on determining what happened in the past)
- deliberative (political matters, focused on determining what to do in the future)
- epideictic (ceremonial occasions, focused on strengthening shared beliefs in the present)
Three modes of persuasion: - Ethos (appeal to credibility)
- Pathos (appeal to emotion)
- Logos (appeal to reason)
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