- Roughly the greater 20th century
- Rhetoric fragmenting into different subjects
- Composition
- Pedagogically oriented
- Larger audience
- Something of a remedial reputation
- Speech/Communication
- Recovered the canon of memory, but recapitulated into practice
- Elocution
- English Literature
- developing the concepts of the belle lettres
- Standardization vs. multiple methodologies
- Purification of language or creation of a new, value-free language
- Interest in ideology, power, and identity
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