Criterion |
Description |
Points (0–4) |
Content |
The Press Release has an explicit purpose. It announces a newsworthy event and addresses the 5W & H questions accurately. |
|
Organization |
The Press Release is concise (~300–500 words) and excludes extraneous material. Its structure favors discrete units (instead of large blocks of text) that lead from one to another. |
|
Tone |
The attitude the Press Release conveys is appropriate for media personnel and secondary readers. It ethically addresses the issue from the affected company's perspective. |
|
Mechanics |
The Press Release's grammar and spelling reflect the conventions of Edited American English. |
|
Format |
The Press Release speaks in the 3rd person and contains the genre's expected formal elements:
- FOR IMMEDIATE RELEASE or Hold indicator
- Specific headline
- Date and location
- Body
- Contact information
- (Optional) Company information blurb
- ### or ENDS
|
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Total: ___ / 20 |
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