Press Release

Criterion Description Points (0–4)
Content The Press Release has an explicit purpose. It announces a newsworthy event and addresses the 5W & H questions accurately.
Organization The Press Release is concise (~300–500 words) and excludes extraneous material. Its structure favors discrete units (instead of large blocks of text) that lead from one to another.
Tone The attitude the Press Release conveys is appropriate for media personnel and secondary readers. It ethically addresses the issue from the affected company's perspective.
Mechanics The Press Release's grammar and spelling reflect the conventions of Edited American English.
Format The Press Release speaks in the 3rd person and contains the genre's expected formal elements:
  • FOR IMMEDIATE RELEASE or Hold indicator
  • Specific headline
  • Date and location
  • Body
  • Contact information
  • (Optional) Company information blurb
  • ### or ENDS

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