Press Release

The Press Release announces a newsworthy event and provides relevant information for its audience and context.

The Press Release addresses the 5W & H questions accurately. It provides necessary details without including superfluous content.

The Press Release is concise (~250–500 words) and its arrangement favors discrete chunks (instead of large blocks of text) that lead from one to another. The material is front loaded: the headline specifically communicates the document's purpose, and the most important information appears in the initial sentences.

The Press Release accepts responsibility to a degree that is appropriate to the situation. It addresses the issue from the affected company's perspective but does not mislead nor include damaging information.

The Press Release reflects the conventions of Edited American English, it speaks in the 3rd person, and it contains the genre's expected formal elements in the expected order: FOR IMMEDIATE RELEASE or hold indicator; headline; date and location; body (optionally with quotations); media contact information; company information blurb (optional); ### or ENDS.