Video Message Outline

Using the information you have learned from our readings, class discussion, activity, and the GM video message from our case study, compose an outline (brief description of speaker and scene with a preliminary script) for your chosen corporate crisis. (This is only a draft and you will receive peer and instructor feedback.) The examples from previous students linked below also may be useful.

• Volkswagen defeat devices
• Adidas Boston Marathon email
• MoviePass operations interruptions