Video Message

The video begins by introducing the speaker and, if necessary, offering an apology. The video closes by directing the viewer to contact information for questions/concerns or by providing a different action prompt.

The video orients the viewer to the issue that is prompting the message and outlines the company's plan for restitution, or, if not at fault, its position and what actions will follow.

The speaker creates an appropriate relationship with a specific audience through their delivery (topic choice, diction, and pacing).

The chosen speaker's role is appropriate to the situation. Settings and backdrops are effective.

The video's audio and video composition are effective and without major flaws. Superimposed text and/or stills identify the speaker and reiterate important material (such as contact information and important points) where necessary. The video's length is in keeping with genre conventions (approximately 1–2 min.).