Press Release
- Due Feb 28 by 9:30am
- Points 20
- Submitting a file upload
- File Types doc, docx, pdf, rtf, and pages
Remember to incorporate your draft feedback into the final version of your Press Release. The examples from previous students linked below may be useful.
Rubric
Find RubricKeep in mind that 17 students have already been assessed using this rubric. Changing it will affect their evaluations.
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5W & H
The Press Release addresses the 5W & H questions accurately. It provides necessary details without including superfluous content.
threshold:
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Structure
The Press Release is concise (one or two pages) and its arrangement favors discrete chunks (instead of large blocks of text) that lead from one to another. The material is front loaded: the headline specifically communicates the document's purpose, and the most important information appears in the initial sentences.
threshold:
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Purpose
The Press Release provides an appropriate response to the situation. It addresses the issue from the affected company's perspective without misleading nor including damaging information.
threshold:
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Format
The Press Release speaks in the third person and contains the genre's expected formal elements: FOR IMMEDIATE RELEASE or hold indicator; headline; date and location; body (usually with quotations); media contact information; company information blurb (optional); ###.
threshold:
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Grammar
The Press Release reflects the mechanical conventions of Edited American English.
threshold:
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Total Points:
20
out of 20
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