Week 3

By Monday, June 25, at midnight

• Employment Project Step 3: Cover letter due. Post your cover letter to a blog in the "Cover letter peer editing" category.
• Respond with peer feedback to two other student letters. Reference the Peer Review of Cover Letters Handout.
• Begin working on Employment Project Step 4: Project Assessment Document.
• Begin revising resume and cover letter for Employment Project Final Draft.

By Tuesday, June 26, at midnight

• There's a lot of reading that needs to be done by Friday of this week, so make sure to schedule carefully to get it all done.
• Read the description of Project 2: Corporate Communication Project. Email your instructor with any questions.
• Read the news story about Jet Blue's crisis in February. Also visit JetBlue's Customer Bill of Rights page. Be sure to watch the video from President David Neeleman. Read Be the Guy with the Megaphone. Read 10 Steps to Recovery for "Jet Black and Blue."
• Find one other interesting article about the JetBlue situation and post it to the blog under the "Corporate project research" category. Include a short summary of the article and its usefulness for the project.

By Wednesday, June 27, at midnight

• Read Thomson Handbook Ch 38 on Effective Word Use.
• Read Frank Luntz's Words That Work (Chapter 1: "The Ten Rules of Effective Langauge," attached at bottom of page). Luntz studies the effects of words on audiences of advertising and political campaigns. It is tempting to accuse Luntz of teaching people how to spin the truth, and many have, but as you read, consider the perspective that Luntz is informing people about how to shape their message effectively in a world where language is always framing perspectives.
• Read Ethics in Public Relations: A Guide to the Best Practice (Selections, attached at bottom of page).
• Read Case Studies in Business Ethics (Selections, attached at bottom of page).
• Read Managing Communications in a Crisis (Chapter 3: "Stakeholders and Audiences," attached at bottom of page)

By Thursday, June 28, at midnight

• Employment Project Final Draft Due. Post projects in the "Employment final project" category. Your final submission will include the following items, in a single PDF file, in this order:
  1. Job ad that you have replied to (Step 1)
  2. Discussion of job ad (Step 1)
  3. Job Application Letter
  4. Resume
  5. Project Assessment Document.

  Attach this file to a blog post with the subject "Employment Project Final" and include brief submission notes explaining the nature of the attachment. The file should be in PDF format, and the file name should follow this naming convention: lastname-EmploymentProject.pdf. Read these directions for converting your documents to PDF format if you have any questions about the process.

By Friday, June 29, at midnight

Reading Response

• It's time to put together all the readings for this week. As you begin to reflect on your writing for next week, consider the JetBlue crisis in light of the Luntz reading, the ethics readings, and your own research that you posted earlier in the week. Do you think JetBlue handled the crisis in an effective way? In an ethical way? How can you connect the Luntz reading, the ethics readings, and your own research with JetBlue's handling of this situation? How do you plan on responding to this situation in your own documents next week? How will the readings inform that response? Use the tag "Reading response Week 3" in the category field.
• Continue posting comments and replies (you need to contribute five [5] each week). We are now dealing with Reading response Week 3.