Recorded Message = 50%
Press Release = 25%
Internal Memo = 25%

For each:

Audience: appropriateness for the intended audience
Tone: professional, appropriate for intended audience
Aesthetics: for written work = no technical errors
for recorded message = pleasing editing
Content: thorough and specific
Continutity: All aspects of the project work together as a whole.

Design Plan 2:

How to Make a Pillow Sham.

Purpose:
• My motivation for this second set of instructions is to give more experienced sewers a plan to follow when making pillow shams for their home.
• I want my audience to feel proud of their work.
• I have used patterns before, but they are always confusing and most of the time their suggestions are harder than necessary.
• The best possible outcome is that the person will make this beautiful pillow sham that will make all her (or his) friends jealous.

Design Plan 1.

How to Make a No-Sew Throw Pillow Slipcover.

Purpose:
• My motivation for writing this set of instructions is to give young adults who don’t know how to sew an option for creating slipcovers for their throw pillows. I hope to give young adults a way to spruce up their dreary dorms or tiny rentals.
• I want my audience to feel like they have accomplished something. I want them to be proud of their DIY moment and revel in its utter beauty.