Client Documents:
ASTHETICS 25%
Is the document pleasing to the eye? Does it attract attention?
EFFECTIVENESS 35%
Does the document effectively communicate the need
COMPOSITION 40%

SHAPE-Is the shape used in the correct area? Does it balance well and use positive space?
DIRECTION-Is every in balance?
SIZE-Is the document readable? Is it too big or too small?
TEXTURE-Does the texture attract attention? Does the finish appeal well for the document (smooth, glossy, hard surface, ect.)
COLOR-Is the color attractive

Based on the proposal report, do the documents follow their specific purpose?

Was the information provided accurate (i.e. location, time, date etc.)?

Were the documents eye-catching and did they entice the audience to enquire more information?

Were the documents approved by Dr. Ashe and Mrs. Manning?

Were effective changes made to the documents after receiving critique and suggestions from Dr. Ashe, Mrs. Manning, Dr. Tirrell and the class?
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Flannel Group

Client Documents 1 (0-25 points of project grade)
Client Documents 2 (0-25 points of project grade)

0-5 points: doesn’t pertain to event, horrible grammar, sloppy, obviously thrown together at last minute

6-10 points: still missing key information (incorrect date, time, place), bad grammar, ugly

11-15 points: some grammatical errors, some information correct but some missing, not pleasing to the eye, but put some thought into it

Client Document Grading Rubric

Do the documents line up with what was planned in the proposal? (35/100 pts.)

Are they appropriate for the audience?(15/100 pts.)

Are they appropriate for the setting? (15/100 pts.)

Are they overall a professional document? (15/100 pts.)

Are they creative? (10/100 pts.)

Do they provide all the necessary information? (10/100 pts.)

Feedback form:
1. Is the chalking/flyer informative enough or does it need more info?

2. Does the time line for starting the chalking appropriate?

3. Is the format for the flyer appropriate?

4. Would the flyer be appealing to you as is?

5. Is the proposal report informative?

6. Are there any other suggestions you have for the chalking/flyer/Proposal report?

Proposal:

Evaluating the Proposal Report

Is the proposal clear and concise on what we will do?
Does it make sense for the event?
Do you think it will effectively achieve its goal if done correctly?
Is the timing right for posting our advertisements?
We are open to any suggestions.

Evaluating the Client Documents

Are our documents suitable to hand in to the client?
Are they professional in appearance?
We are open to any suggestions.

Feedback Form
1. Is there any information that should be included in the thank you letters or the invitations?
2. Is there any unnecessary information that should be taken out?
3. What medium (email, html, hard copy…) would be best for the invitations and/or the thank you
letters?
4. Are both documents keeping with the needs, values, and expectations of the English in action
showcase?
5. Are these same needs, values, and expectations met in the proposal report?
6. On a scale of 1 to 10 how effective are these documents (10 being the most effective)? Why?

Questions:

1) When is the logo going to be finalized?
2) Is the color scheme going to be unanimous for all groups?

Poster
1) Does the poster's tone need to be serious or informative?
2) How much information is too much? Should we focus on being concise or detailed?
3) Is the poster attention grabbing?
4) How will the poster's be judged based upon their location on campus? If we attract more people from the dorms, then are our posters that were put up in the dorms more effective?
5) Is the color and theme fitting for the event?

Flyer –

1. Does the flyer contain enough information to get students to the event?

2. Is the flyer attractive? Does it grab your attention?

3. Is the tone appropriate?

4. Coming from a student’s point of view, what else would you like to see on this flyer that would get you to go to the English in Action showcase?

Article –

1. Does the article explain what this event is all about?

2. Does the article explain why students should attend this event?

3. Does the article seem focused; are there any grammar mistakes?