Draft Proposal Report
As we develop our press release, we will be taking many different factors into consideration. Obviously, the effects that the procedures had on the patients, the patient's families, and what the patients will need to hopefully ensure they stay healthy. Our press release will undoubtedly be apologetic from beginning to end. The victims and their families deserve top quality health care in the aftermath of this tragedy. Even though the center is closed and the company has filed for bankruptcy, we will be offering and providing free testing for those that were potentially exposed to the lethal diseases. We will call for a very public news release that will be nationally publicized, so that we can do our best in informing all of the patients of our company. We have not decided who would be the best person to read the press release, whether it should be one of the doctors or just a spokesperson. It may affect people poorly if one of the doctors who performed the procedures to apologize to the patients, so as a company we will be weighing out the pros and cons of the choice that we make.
The recorded message will actually be a video of one of our spokespeople. The message will be very similar to the press release because the company needs to apologize to their patients continuously. We will have the person who will be filmed will be a very well dressed and knowledgeable person. The patients and their families have been through more than enough already and they should be given the highest quality of information. It would not help the situation if the person on the video appears to not know what they are talking about or that they do not look professional. People tend to accept what a person says more so if they are dressed in a particular matter and seem to have a sense of authority about them.
The memo that will be sent to the members of the company will not be written in the same way as the press release. It will be summarizing the situation in full detail and then it will give the consequences. The people who work for this company will find out that the company is closed and no longer has funding and that all employees are going to be terminated. The memo will be apologetic, but nowhere near the amount of sincerity as the press release and video that will be posted on the website. If the employees have any questions there will be a designated person that they can refer their questions to. If there was a way that the company could have given the employees a longer notice of when they were going to lose their job, they would, but since the situation started and ended in a matter of a month there was no extra time to give to the employees.
All of these reports will be given extreme amount of thought because of the sensitivity of the subject.
OK, you've got a start here,
OK, you've got a start here, but remember that its primary audience is your corporation. Think of this as your plan of action. You can start by establishing the situation (context), who has been affected and how (audience), and what needs to be done to correct the problem (purpose). Then you can move on to the particulars of the press release, the recorded message, and the internal memo. Break down how these texts will be constructed—what points they will hit, how they will create a particular tone through specific language, repetition of key phrases, or visuals, where and how the texts will be circulated, etc.—to accomplish your purpose.