Firestone Project Rubric
Press Release
Content(5%)-Does your press release have appropriate information?
Audience(5%)-Does it appeal to the audience you are targeting?
Format(5%)-Is the format correct? Does the document appear professional?
Spelling and Grammar (5%)- Are there any spelling and grammar errors?
Recorded Message
Clarity(5%)-Do you speak clearly and effectively?
tone(10%)-Is the tone of your message appropriate for the nature of the crisis?
length(5%)-not too brief, not too long
Internal Memo
Format(5%)-Is the format correct (based on our readings in class and on our own)?
Content(10%)- Are you targeting a specific audience? Is this audience sufficiently different from the media-viewing public? Do you define the crisis and offer remedies, solutions, or a track for recipients to follow?
Spelling & Grammar (5%): The document has no spelling or grammar errors and appears professional.