Each student will produce a report of no more than two pages that characterizes a corporate crisis and its effects. This document is a form of executive summary, and its audience is the management of the affected corporation itself. (Students should consider themselves part of the corporation's PR team, and they should write as though the crisis is occurring now.) The document should do the following things:

• Summarize the crisis (situation and causes)
• Identify how relevant parties (customers, employees, investors, partners, etc.) are being affected
• Depict media response by citing specific texts (newspaper and periodical articles, television reports, YouTube videos, blog posts, Facebook groups/pages, Twitter trends, etc.)
• Recap the situation and provide brief recommendations about how to address it from a public relations standpoint

Excellent Crisis Analyses will succinctly portray the situation in a comprehensible, finished format suitable for a corporate readership (including appropriate grammar and mechanics). Analyses should be printed and brought to class on Friday. Each student will have one minute to share his or her chosen crisis with the class. The class will select a limited number of corporate crises to pursue in groups. Selected authors will receive individual bonus points and function as group leaders.