Project Summary:
The Pitch, Package, Promote Project asks students to advance through three interrelated Professional/Technical writing tasks: pitching an original retail video game idea; producing corresponding packaging materials; creating appropriate promotional materials. Students will begin this project working individually but will eventually form into groups to complete it.
Pitch:
Individual
Each student will create a one-sheet video game design document and a corresponding one minute presentation. Students will make their pitches using these materials (students should provide an electronic copy of their one-sheet to the instructor). The class will vote on five pitches to develop.
Package:
Group
Each group will create three packaging materials for its corresponding video game:
- instruction manual
- retail box jacket
- game label
Promote:
Group
Each group will create two promotional materials for its corresponding video game:
- One magazine-format print advertisement
- One 30-second audio or video advertisement
Project Sequence:
- Read about video game writing
- Create and share One-Sheets
- Select pitches to pursue
- Form groups and complete team building exercise
- Discuss practical and technical issues of creating materials
- Create and workshop packaging materials
- Create and workshop promotional materials
- Form packaging materials rubric and promotional materials rubric
- Produce final packaging materials and promotional materials
- Create Packaging Analyses and Promotion Analyses
- Complete reflective Postmortem about group work experience
Deliverables:
- One-Sheet (10% of project grade and possible bonus points, individual)
- Packaging and Promotional Materials (60% of project grade, group)
- Instruction Manual
- Retail DVD Box Jacket
- DVD Label
- Magazine-Format Print Advertisement
- 30-Second Audio or Video Advertisement
- Packaging Analysis (10% of project grade, group)
- Promotion Analysis (10% of project grade, group)
- Postmortem (10% of project grade, individual)
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