The Promotion Analysis is a short group paper (~2-3 pages) that explicates how the features of your promotional materials help them target an audience, suit a context, and accomplish a purpose. To do this, the Promotion Analysis should refer to the five design principles discussed in the Technical Communication Today excerpt (balance, alignment, grouping, consistency, contrast). The Promotion Analysis is not an advertisement, a one-sheet, nor a design document; think of it as a short document that you might give to your parent company to convince decision-makers that your promotional materials will be successful. This document should have three parts: introduction, body, conclusion. An effective structure for the Promotion Analysis is outlined below:
Remember that an analysis does not use first person; it should not talk about the group's design process nor the designers. Essentially, the Promotion Analysis is like a legal case. It should establish an argument to prove in the introduction (this is the thesis). It should then present its evidence in the body (this is the proof). Lastly, it should make its closing argument in the conclusion (this is the recapitulation). Feel free to contact me with specific questions. |