Press Release:
- Reports an event
- External audience
- Spin?
- 3rd person
- Corporate authorship
- Potential public readership suggests catchier headline
- Probably requires an apology
- Possibly an apology
- Generally focused on a positive event
- Front loaded
- Formal tone
Internal Memo:
- Request action
- Internal audience
- Less spin
- 1st person
- Person to person, “you” style
- Non-public audience doesn’t require as catchy a headline
- Doesn’t require an apology, because we’re in this together
- Front loaded
- Less formal, more personal (semi-formal)
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