| Date |
Due Today |
In Class |
Assignment for Next Time |
| 8/25 |
|
• Course introduction
• Introduce Corporate Communication Project
• Sign course contract
• Create Google Accounts (if you don't have one)
• Comment on Personal Introductions post
|
• Read "JetBlue Apologizes after Passengers Stranded"
• Read JetBlue's corresponding press release
• Watch this video from contemporary JetBlue CEO David Neeleman
• Watch this video from passengers stuck in the JetBlue terminal during the ice storm
• Read TCT Chapter 3: Readers and Contexts of Use
|
| 8/30 |
|
• Discuss JetBlue case study
• Complete readers and contexts exercise
• Address Corporate Communication Project Questions |
• Read TCT Chapter 5: Ethics in the Technical Workplace
• Read Luntz "The Ten Rules of Effective Language"
• Read Parsons Ethics in Public Relations: A Guide to Best Practice excerpt
• Read Ruff and Aziz Managing Communications in a Crisis excerpt
• Read the front-page announcement "Traits of Effective Reading Responses"
• Complete Reading Response #1
|
| 9/1 |
• Reading Response #1 |
• Discuss professional ethics
• Begin Crisis Analysis |
• Complete Crisis Analysis |
| 9/6 |
• Crisis Analysis |
• Share Crisis Analyses
|
• Read This information about formatting a press release
• Read "Press Release Format Guidelines"
• Read "10 Essential Tips for Writing Press Releases"
• Read some FDA press releases
• Read this Marler Clark press release
• Read this Diamond Pet Food press release
|
| 9/8 |
|
• Grades sign-up
• Press Release activity
• Construct Press Release rubric
• Vote on Press Release rubrics |
• Read TCT Chapter 17: Letters and Memos
• Read all four parts of The Purdue Online Writing Lab's information about memo writing
|
| 9/13 |
|
• Review memo information
• Internal Memo activity
• Construct Internal Memo rubric
|
• Read "Time for Your Business to Apologize on Video?"
• Read "The Effective Video Apology 'DOs' and 'DON'Ts'" |
| 9/15 |
|
• Vote on Internal Memo rubric
• Discuss Video Message
• Construct Video Message rubric
• Vote on Video Message Rubric |
• Read TCT Chapter 8: Organizing and Drafting
• Complete Design Plan
• Complete Press Release draft
• Complete Internal Memo draft
• Complete Video Message draft |
| 9/20 |
• Design Plan
• Press Release draft
• Internal Memo draft
• Video Message draft
|
• Draft materials workshop
• 12:30: Noble, Glenn Michael
• 12:35: Darnell, Tracie Lynn
• 12:40: Maness, Bradley Hoyle
• 12:45: Ireland, David null
• 12:50: Fortier, Yann Claude
• 12:55: Valine, Emily Mariam
• 1:00: Miller, Reagan Keally
• 1:05: Richmond, Shelby Kate
• 1:10: Phelps, Lauren Elizabeth
• 1:15: Merrill, Caroline Marie
|
|
| 9/22 |
|
• Draft materials workshop
• 12:30: Elliott, Brianna Wilcke
• 12:35: Vines, Raylena E
• 12:40: Strawinski, Kelly Jennings
• 12:45: Crumpler, Victoria Rae
• 12:50: Francou, Enguerran null
• 12:55: Huckabee, Kaley Gaetana
• 1:00: Febvre, Antoine
• 1:05: Gray, Ashley Nicole
• 1:10: Zulauf, Michael Daniel
• 1:15: Perry, Gillian Marie
|
• Complete Press Release
• Complete Internal Memo
|
| 9/27 |
• Press Release
• Internal Memo |
• Discuss Materials Analysis
• Discuss Postmortem
• Discuss sharing Google Docs
• Discuss making video recordings
• Video footage |
• Complete Video Message
• Complete Materials Analysis
• Complete Postmortem
|
| 9/29 |
• Video Message
• Materials Analysis
• Postmortem
|
• Introduce Instructions Project
• Exam #1 review |
|
| 10/4 |
|
• Exam #1
|
• Read TCT Chapter 20: Instructions and Documentation
• Read Instructor Commentary: Instructions
• Complete Reading Response #2
|
| 10/6 |
• Reading Response #2
|
• Discuss instructions
• Discuss Guide Booklet
• Production workshop |
• Read TCT Chapter 10: Designing Documents and Interfaces
• Read Instructor Commentary: Design
• Complete Guide Booklet Design Plan
• Complete Guide Booklet draft
|
| 10/11 |
|
University holiday: no classes
|
• Read TCT Chapter 12: Revising and Editing for Usability
• Read Instructor Commentary: Usability
• Complete Reading Response #3
|
| 10/13 |
• Guide Booklet Design Plan
• Guide Booklet draft
• Reading Response #3
|
• Discuss Guide Booklet drafts
|
• Complete Guide Booklet draft |
| 10/18 |
• Guide Booklet draft |
• Create and administer usability tests
• Construct Guide Booklet rubric
• Vote on Guide Booklet rubric
|
• Complete Guide Booklet
• Complete Guide Booklet Materials Analysis
|
10/20
|
• Guide Booklet
• Guide Booklet Materials Analysis
|
• Discuss Poster
• Begin Poster Design Plan
• Begin Poster draft
|
• Complete Poster Design Plan
• Complete Poster Draft and three copies of printed Usability Test
|
| 10/25 |
• Poster Design Plan
• Poster Draft and three copies of printed Usability Test
|
• Administer usability tests
• Poster rubric vote
• Poster draft comments |
• Complete Poster
• Complete Poster Materials Analysis
|
| 10/27 |
• Poster
• Poster Materials Analysis
|
• Play card games for Package Insert
|
|
| 11/1 |
|
• Discuss creating Package Inserts
• Discuss Package Insert Design Plan
|
• Complete Package Insert Design Plan
• Complete Package Insert Draft and three copies of printed Usability Test
|
| 11/3 |
• Package Insert Design Plan
• Package Insert Draft and three copies of printed Usability Test
|
• Administer usability tests
• Construct Package Insert rubric
|
• Complete Package Insert
• Complete Package Insert Materials Analysis
• Complete Postmortem
|
| 11/8 |
• Package Insert
• Package Insert Materials Analysis
• Postmortem
|
• Introduce Service Learning Project
• Exam #2 review |
• Look through the UNCW DPSCS's Summer FUNdamentals information
|
| 11/10 |
|
• Exam #2 review cont.
• Group activity |
|
| 11/15 |
|
• Exam #2
|
• Read TCT Chapter 4: Working in Teams
• Complete Reading Response #4 |
| 11/17 |
• Reading Response #4
|
• Discuss working in teams
• Generate thumbnails
• Select thumbnail |
• Complete brochure draft
|
| 11/22 |
• Brochure draft
|
• Draft workshop |
|
| 11/24 |
|
University holiday: no classes |
|
| 11/29 |
|
• Discuss Presentation
• Respond to draft feedback
|
• Read TCT Chapter 16: Preparing and Giving Presentations
• Complete Reading Response #5 |
| 12/1 |
• Reading Response #5
|
• Discuss Client Proposal
• Discuss Postmortem
• Create Client Promotional Brochure rubric |
• Complete Client Proposal
• Complete Client Promotional Brochure
• Ready Client Presentation
|
| 12/6 |
• Client Proposal
• Client Promotional Brochure
|
• Client Presentations |
• Complete Postmortem |
| 12/12 |
• Postmortem |
|
|