| Criterion |
Description |
Points |
| Newsworthiness |
The Press Release covers an approprite newsworthy event. |
0-4 |
| Audience |
The Press Release is written for media personnel. |
0-4 |
| Content |
The Press Release contains useful information that is relevant to the situation and in keeping with the company's viewpoint. |
0-4 |
| Format |
The Press Release contains the appropriate elements in the conventional sequence. |
0-4 |
| Front-Loaded |
The Press Release places the vital information near the beginning. |
0-4 |
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