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Pitch, Package, Promote Project

Summary:

The Pitch, Package, Promote Project asks students to advance through three interrelated Professional/Technical writing tasks: pitching an original retail video game idea; producing corresponding packaging materials; creating appropriate promotional materials. Students will begin this project working individually but will eventually form into groups to complete it.

Pitch:
Each student will create a one-sheet video game design document (in .pdf format) and a corresponding one minute presentation. Students will make their pitches to the class using these materials. The class will vote on four pitches to develop.

Package:
Students will join groups corresponding to the four selected pitches. Each group will create three packaging materials for its video game: an instruction manual, a retail box jacket, and a game label. The templates linked below may be useful.
   • Instruction Manual
         • Word template
         • InDesign template
         • generic image template
         • Nintendo DS/3DS Photoshop template

   • Retail Box Jacket
         • PlayStation 3 template
         • Wii template
         • Xbox 360 template
         • generic Word template
         • generic InDesign template
         • generic image template
         • Nintendo DS template
         • Nintendo 3DS template

   • Game Label
         • generic Word template
         • generic InDesign template
         • generic image template
         • Nintendo DS label
         • Nintendo 3DS label

Promote:
Each group will create two promotional materials for its corresponding video game: a magazine-format print advertisement, and a 30-second video advertisement.

Groups:

Doctor Who and the Adventures of the Last Time Lord

Mistborn: The Final Empire

Tanner Hall's Pro Rider

Prism Break

Caitlin LaTriece Brian Hannah
Sarah Wes Lindsey Memorie
Emily Chase James Josh

Deliverables:

Resources:

Course Information

Instructor Information