This challenge is focused on creating a Twitter hashtag. Use the information shared during the Twitter Tool/Technique Seminar and your own expertise to do the following:

1. Create a Twitter account for your organization (if you do not have one already) and customize it.
2. Invent a hashtag associated with your organization. More successful hashtags tend to target a specific event, trend, or theme.
3. Use one or more tweets from your organization's account and other accounts (if possible) to establish your hashtag.
4. Compose a one- to two-page document that includes:
1. Your organization's Twitter handle
2. Your hashtag
3. A discussion of what you seek to accomplish with your hashtag (please mention if your hashtag gained any broader usage)
4. A discussion of two other hashtags that you did not create but that served as useful examples (be sure to cover what you learned from them)

Please submit your explanatory document through DROPitTOme. Follow these instructions to submit:

1. Go to this website: http://dropitto.me/jtirrell
2. Enter the password "tirrell"
3. Click the "Select to upload" button and select your document