Business Card Rubric

Submit your documents using the instructions on the Personal Brand Project page.

Criterion Explanation Score (0–5)
Rhetorical Issues • Represents corresponding business clearly
• Accomplishes purpose
• Corresponds with aesthetic
• Is original

Text & Graphics • Is grammatically accurate
• Is legible and readable
• Uses color and graphics effectively

Layout • Integrates logo well
• Integrates QR code well
• Balances design objects (textual and graphical)

Formal Issues • Avoids visible construction errors
• Avoids intellectual property (trademark, copyright) infringement
• Is submitted on time
• Is in correct format (.pdf)
• Is at the correct dimensions (3.5" X 2")
• Displays correct file name structure
• Contains associated logo
• Contains contact information
• Contains active QR code

Total: ___ / 20