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Personal Brand Project

Summary:

The Personal Brand Project asks students to produce three documents associated with an invented business. The documents are:

  • A logo
  • A business card containing the associated logo, contact information, and an active QR code (3.5" X 2")
  • An example product from the business

To produce these documents, students will produce an individual aesthetic manifesto and complete design plans articulating the various documents' rhetorical goals and strategies. Logos and business cards will be delivered as press-quality .pdf files submitted using DROPitTOme. Before submitting, students should title their files using this nomenclature:

  • lastname-firstname-logo.pdf
  • lastname-firstname-card.pdf

Once the documents have been named correctly, students should follow these instructions:

  1. Go to this website: http://dropitto.me/jtirrell
  2. Enter the password "tirrell"
  3. Click the "Choose File" button, select the document, and click "UPLOAD"
  4. Repeat step 3 for the other document

Example products will be submitted in their finished material formats.

Deliverables:

  1. Logo Design Plan (5% of project grade)
  2. Logo (20% of project grade)
  3. Business Card Design Plan (5% of project grade)
  4. Business Card (20% of project grade)
  5. Example Product Design Plan (5% of project grade)
  6. Example Product (20% of project grade)
  7. Materials Analysis (20% of project grade)
  8. Postmortem (5% of project grade)

Resources: