When analyzing context it is your task to examine the environment and circumstances your finished document will enter. Keep in mind that a document's multiple audience groups may have distinct, even opposed, contexts. (For example, any piece of legislation will have audiences across the political spectrum, and their receptions will be very different due to contextual matters.) There are many potential context considerations that may be more or less relevant depending on your document's audience and purpose. These may include:

Occasions of Use

Consider when and why the audience will use the document. Identify the circumstances that will prompt audience members to consult the document, and determine if they will do so once or many times.

Conditions of Use

Consider where and how the audience will use the document. Sitting indoors at your laptop while watching a video describing how to change automobile oil is a very different experience than flipping through a printed automotive manual while underneath your car.

Genre

Genres are fine-grained category distinctions within broader media. For example, within the medium of poster there are genres including movie poster, political poster, concert poster, etc. At an even finer grain size, there are horror movie posters, romantic comedy movie posters, superhero movie posters, etc. As a designer, you should be aware of genre conventions and trends so that you can both design to suit them and know when to violate them for intentional effect.

Background Issues

Consider the social and historical events that may be relevant to your document. These may be as pragmatic as how similar works have faired recently in the marketplace or they may be as abstract as the impact of current events and news items on your choice of language and imagery. (Consider, for example, how the contexts of two different flags—what are commonly called the LGBT pride flag and the Confederate flag—radically changed in the span of a few weeks.)

Cultural Contexts

Cultural differences may be based on a number of different factors: regional or national identification, socioeconomic status, religious belief, historical period, language use, etc. Is is your task as a designer to ensure that your document accounts for cultural contexts in ways that further its purpose.