| Criterion |
Description |
Points |
| Rhetoric |
The Press Release responds to a particular situation, targets primarily media personnel but remains sensitive to secondary readers, and serves a meaningful purpose. |
0–4
|
| Content |
The Press Release is concise (its length is appropriate) but informative and accurate. It covers a newsworthy event and addresses the 5W & H questions. |
0–4
|
| Front-loading |
The Press Release provides a specific headline that communicates its purpose, and the most important information appears in the initial sentences. |
0–4
|
| Perspective |
The Press Release establishes an appropriate tone with its readers and addresses the issue from the affected company's perspective while remaining ethical. |
0–4
|
| Format & Mechanics |
The Press Release contains the expected formal elements common to the genre. The Press Release's grammar and spelling reflects the conventions of Edited American English. |
0–4
|
Total: ___ / 20 |
|