Client Report
- Due Dec 11, 2025 by 11:30am
- Points 60
- Submitting a website url or a file upload
- Available until Dec 11, 2025 at 11:30am
The Client Report is a brief document (approximately 5 to 10 pages including figures and tables) that provides each group's client with a digested UX analysis of their website drawing upon Baymard's tools. The report's goal is to synthesize evidence-backed recommendations that the client could use to guide website revisions. The report should include visuals such as annotated screenshots, graphs, diagrams, lists, and tables (which we have addressed in our readings). The reports will be delivered with corresponding Client Presentations, and the two should work together. View the report and presentation as opportunities to communicate your recommendations to the client in a comprehensible way.
Excellent Client Reports will be informative, evidenced, and actionable. They also will be in a finished, polished format suitable for a professional audience. Students are encouraged to consult chapters 8 & 9 of our textbook for guidance on composing recommendation reports. Links to an external site.
Rubric
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Purpose
The report effectively identifies potential areas of improvement for the client website and outlines feasible actions the client can take to address them. The report communicates the value of making these changes.
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Audience
The report is meaningfully shaped to suit the client audience, including appropriate tone and professionalism.
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Structure
The report is arranged and sequenced effectively to communicate its points.
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UX Analysis
The report shows a thorough understanding of UX guidelines. Its analysis is accurate and clearly applies UX guidelines to the client’s website.
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Visuals
The report includes visuals that are clear, relevant, and effective. These visuals help digest information for the client.
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Mechanical and Formal Parameters
The report reflects the conventions of edited American English and the expectations articulated in the assignment description.
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