Press Release
- Due Oct 7, 2025 by 12:30pm
- Points 20
- Submitting a file upload
- File Types doc, docx, pdf, rtf, and pages
- Available until Oct 7, 2025 at 12:30pm
Remember to incorporate your draft feedback into the final version of your Press Release. The examples from previous students linked below also may be useful.
Rubric
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Keep in mind that 20 students have already been assessed using this rubric. Changing it will affect their evaluations.
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Purpose
The Press Release provides a clear, appropriate response to a newsworthy situation.
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Structure
The Press Release is concise (one or two pages) and its arrangement favors discrete chunks (instead of large blocks of text) that lead from one to another. The material is front loaded: the headline specifically communicates the document's purpose, and the most important information appears in the initial sentences.
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Perspective
The Press Release speaks in the third person while it conveys the story the company wants to tell. Quotations are included to support the Press Release's goals.
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Format
The Press Release contains the genre's expected formal elements: FOR IMMEDIATE RELEASE or hold indicator; headline; date and location; body; media contact information; company information blurb (optional); company logo (optional); ###.
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Grammar
The Press Release reflects the mechanical conventions of Edited American English.
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