| Criterion |
Description |
Points |
| Content |
The Press Release is concise but informative and accurate. It covers a newsworthy event and addresses the 5W & H questions. It is primarily for media personnel but sensitive to appropriate secondary audiences. |
0–4
|
|
Front-loading |
The Press Release provides a specific headline that communicates its purpose, and the most important information appears in the initial sentences. |
0–4
|
| Tone |
The Press Release assigns appropriate responsibility and speaks professionally and factually in the 3rd person.
|
0–4
|
|
Format |
The Press Release contains expected formal elements common to the genre. |
0–4
|
| Mechanics |
The Press Release's grammar and spelling reflects the conventions of Edited American English. |
0–4
|
Total: ___ / 20 |
|