Association between morality and ethics?
- Ethics may be more clear cut and morality may be more ambiguous
- Ethics may have to do with shared items (human rights, natural resources) and morality is more a culturally and personally determined predisposition
- Morality is greater and more abstract and personal; ethics are more concrete
- Morality may have more permanent, far-reaching consequences; ethics violations may be more circumscribed
How does our case study (JetBlue) fit in?
- Summary:
- Several JetBlue planes were boarded during an ice storm and passengers were left on planes in poor conditions
- Putting passengers back into terminals would be costly
- …and potentially illegal
- Many cancellations and delays subsequently occurred because of staffing issues
- Their infrastructure may have been lacking
- Valentine’s Day
- Other airlines weren’t affected
- Stakeholders:
- Passengers
- Potential passengers
- Loved ones
- Employees
- Stockholders
- Business partners
- Airport (JFK) personal
- Competitors
- Lawyers
- Media
- Travel agencies
- Governmental personnel
- Ethics:
- Positive
- Gave refunds
- Followed-up with customers
- Created Passenger Bill of Rights
- Sent additional employees to listen to customers
- Admitted fault
- Negative
- Waited too long to respond
- Didn’t have appropriate training/preparation for such situations
- Made the wrong decision by boarding passengers
- What could have been done differently?
- Employee training could have been a greater priority
- Shore up infrastructure
- Being more communicative, even if there’s no protocol
Corporate Crisis ideas:
- Chipotle e.coli
- Hoverboard fires
- GM ignition
- Volkswagen emissions
- Lyft lawsuits
- Sony Pictures cyberattack
- Carnival cruise
- FIFA administration scandal
- Yellow Cab bankruptcy
- Facebook experimenting on users
- Flint, MI water
- NFL concussions
- Blackfish fallout
- Listeria in Dole salads
- Malaysian Airlines
- Josh Duggar abuse/PR problems
- Uber
- Planned Parenthood PR problems
- NFL Ray Rice domestic violence mishandling
- Ford airbag recalls
- Phillip Morris PR
- Oscar diversity issues
- Clinton email issues
- Scholastic Books slavery issue
- Taco Bell beef issue
- Toyota recall
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