The Materials Analysis is a brief report (~3–4 pages) that explicates why each of your three materials (Press Release, Internal Memo, Video Message) are successful. The Materials Analysis thus should clarify how these materials effectively suit the class-generated rubrics. Its structure is outlined below:

1. Introduction: The introduction should briefly recap the crisis.
2. Body: The body should contain three subsections with headers corresponding to the Press Release, Internal Memo, and Video Message. Each section should connect the associated document's features with corresponding rubric criteria to demonstrate its effectiveness.
3. Conclusion: The conclusion should briefly state how the three materials work as a unit to address the crisis.

The analysis should speak in the third person about how the materials function; it should not discuss you nor your design process.

These student drafts may be useful examples:

• 2013 Target Corporation data breach
• 2014 Sony Pictures Entertainment hack

Each student will submit his or her Materials Analysis as an email attachment before midnight on Thursday, Mar. 3.