Date |
Due Today |
Period Agenda |
Jan. 12 |
|
• Introduce course/discuss Professional Writing
|
Jan. 14 |
|
• Watch course introduction video
• Submit Personal Introductions Post |
Jan. 19 |
• Print and sign course contract
• Read The Essentials ch. 1
• Read Corporate Communication Project information
|
• Complete Reading Response 1
• Introduce Corporate Communication Project
|
Jan. 21 |
• Read The Essentials ch. 2
• Read/watch "JetBlue Apologizes after Passengers Stranded"
• Watch this video from stuck passengers
• Read JetBlue's Customer Bill of Rights
• Read "Be the Guy with the Megaphone"
• Identify and review other sources about this event
|
• Complete Reading Response 2
• Begin crisis analysis activity |
Jan. 26 |
• Complete crisis analysis activity
• Read The Essentials ch. 3
• Bring in two topic ideas |
• Complete Reading Response 3
• Discuss professional ethics
• Discuss JetBlue case study
• Discuss topic ideas
|
Jan. 28 |
• Read Luntz: "The Ten Rules of Effective Language"
• Read Parsons: Ethics in Public Relations: A Guide to Best Practice excerpt
• Read Ruff and Aziz: Managing Communications in a Crisis excerpt
|
• Complete ethics activity
• Begin Crisis Analysis Report |
Feb. 2 |
• Read The Essentials ch. 8
• Complete Crisis Analysis Report
|
• Complete Reading Response 4
• Share Crisis Analysis Reports
|
Feb. 4 |
• Read The Purdue OWL's information about writing press releases
• Read MediaCollege.com's information about formatting press releases
• Read The Houston Chronicle's information about writing crisis press releases
• Read eHow's information about writing crisis press releases
• Read JetBlue's press release
|
• Complete press release activity |
Feb. 9 |
• Draft Press Release (emailed as attachment) |
• Generate Press Release rubric
• Complete Press Release draft workshop |
Feb. 11 |
• Read The Essentials ch. 7
• Read all four parts of The Purdue OWL's information about writing memos
|
• Complete internal memo activity |
Feb. 16 |
• Draft Internal Memo (emailed as attachment) |
• Generate Internal Memo rubric
• Complete Internal Memo draft workshop |
Feb. 18 |
• Read "Time for Your Business to Apologize on Video?"
• Read "The Effective Video Apology 'DOs' and 'DON'Ts'"
• Watch this video from former JetBlue CEO David Neeleman
|
• Complete video message activity |
Feb. 23 |
• Draft Video Message outline (emailed as attachment) |
• Generate Video Message rubric
• Complete Video Message draft workshop |
Feb. 25 |
• Read The Essentials ch. 4 |
• Complete Reading Response 5 |
Mar. 1 |
• Submit Press Release (emailed as attachment before midnight)
• Submit Internal Memo (emailed as attachment before midnight)
• Submit Video Message (emailed as link before midnight) |
• Discuss Materials Analysis
• Discuss Postmortem
• Schedule online interviews
• Project draft workshop
|
Mar. 3 |
• Submit Materials Analysis (emailed as attachment before midnight)
• Submit Postmortem (due before midnight) |
• Complete online interviews
• 10:30—Kara
• 10:40—Henry
• 10:45—Emmanuel
• 11:00—Eric
• 1:55—Jenna
• 2:00—Ana
• 2:05—Madison
• 2:10—Connor
• 2:15—Brad H.
• 2:20—Sam
• 2:25—Morgan
• 2:30—Derek
• 2:35—Michelle
• 2:40—Amber
• 2:45—Joseph
• 2:50—Brandon
• 2:55—Brad B.
• 3:00—Lauren
• 5:00—Liza |
Mar. 8 |
|
No class
|
Mar. 10 |
|
No class |
Mar. 15 |
• Read The Essentials ch. 10
• Read Instructions Project information
• Read Instructor Commentary: Instructions
|
• Complete Reading Response 6
• Introduce Instructions Project
• Discuss Design Plans
• Discuss Materials Analysis
• Discuss Postmortem
• Complete instructions activity |
Mar. 17 |
• Read The Essentials ch. 5
• Read The Essentials ch. 6
• Read Instructor Commentary: Document Design |
• Complete Reading Response 7
|
Mar. 22 |
• Submit Design Plans
• Read this information about usability testing
• Read Instructor Commentary: Usability
|
• Vet Final Instruction Set Rubric • Complete usability activity • Share Design Plans
|
Mar. 24 |
|
No class |
Mar. 29 |
• Draft and Usability Test 1
|
• Complete draft workshop 1
|
Mar. 31 |
• Draft and Usability Test 2 (due before 9:00am)
|
• Complete draft workshop 2
|
Apr. 5 |
• Complete Final Instruction Set 1
• Complete Final Instruction Set 2
• Read Service Learning Project information
|
• Introduce Service Learning Project
• Form groups
• Begin Gantt Chart |
Apr. 7 |
• Submit Materials Analysis
• Submit Postmortem |
• Submit Gantt Chart URL
• Submit Progress Report 1 |
Apr. 12 |
• Read The Essentials ch. 9 |
• Complete Reading Response 8
|
Apr. 14 |
• Read The Essentials ch. 11 |
• Complete Reading Response 9
• Submit Progress Report 2 |
Apr. 19 |
• Read The Essentials ch. 12
|
• Complete Reading Response 10 • Discuss Client Presentation
• Discuss Postmortem • Complete IDEA outcomes survey
|
Apr. 21 |
|
• Submit Progress Report 3 |
Apr. 26 |
• Draft Report (electronic) • Draft Sample Material(s) (electronic)
|
• Revise project • Submit Progress Report 4 (due before midnight) |
Apr. 28 |
|
No class
|
May 5 (3:00) |
• Complete Report • Complete Sample Material(s)
• Complete Client Presentation
|
• Deliver Client Presentations
• Submit Postmortem (due before midnight)
|