When are you interceding?

What are you covering?

• How a public official handled an event
• Public backlash against corporate action (unharmful)
• Corporate mistake endangering the public
• Corporate negligence
• Individual making unethical statements
• Social outrage
• A clarification of misinformation

What’s the context?

• Historical (Is there a track record? What relevant has happened in the past?)
• Social (How might this be viewed?)
• Similarity to other situations

What overall theme or message are you constructing?